The membership app for
Soho businesses and the
people who keep them running.
We give Soho businesses a membership-and-offers platform, and we put it in the hands of the people who work, play and spend in W1 every day. The card you show at the counter, the offers your neighbours actually use, and a community that's been here for 400 years.
- 350yrs
- Soho's history
- 500+
- Soho venues
- £0
- To start as a business
- W1
- London's creative quarter
For the people who keep Soho running,
and everyone who loves it.
Soho venues run it. The people who work in W1 use it every day. Residents and visitors come along for the ride. One card, one community.
Your regulars are your neighbours. Recognise them.
Create offers in two taps. Scan at the counter. See who's coming back. The businesses of Soho get a membership platform built for the street, not loyalty software, the way your community stays connected.
Businesses StaffYou work in Soho. Soho looks after you.
The people who pour the coffee, run the kitchens and work the floors are Soho's most loyal regulars. Your card carries members' offers up and down the street, the same card the kitchen porter across the road carries.
Staff ResidentsYour local will know your name.
A membership card you show at the counter. Offers from the businesses on your street. A feed that tells you what's actually on this week, not a TripAdvisor list.
Residents VisitorsSee Soho like a local, not a tourist.
One Visitor Pass at £9.99. The places locals go, the offers locals get, without the loyalty-app commitment. Built for theatre weekends, food trips and gallery crawls.
Visitorsand the rounds they're owed.
Simple at the counter.
Sign up, free to start
Create your account at welovesoho.co.uk. Pick your tier: residents and visitors get free access; businesses start free and get more on Silver, Gold, or Platinum.
Add your card to your Wallet
Your membership card is in the Wallet tab the moment you sign up. Show it at the counter, redeem an offer, or add it to Apple Wallet or Google Wallet for one-tap access.
Show it at the counter, get the offer
Businesses see you're a regular. You see offers they've made for people like you. The card you carry is the same one the kitchen porter across the street carries, and that's the point.
One card. Real offers.
All of Soho.
Your digital membership card lives in the app's Wallet tab. Show it to a participating business, let them scan the QR code, and your offer is redeemed: no points to track, no app for the business to download separately.
Save to Apple Wallet or Google Wallet so it's one swipe away, even when your phone's in low-power mode.
Soho looks after
its own.
Soho has been here for 400 years. The people who work the floors, run the kitchens, live up the road and drink at the bar already know each other. We built one card that carries the offers from every Soho business that joins, so the neighbourhood recognises its own. The regulars, the staff who keep it running, and the businesses that show up for them.
One card, real offers, up and down your street. Free to join, in your Apple or Google Wallet.
Built for your street.
Priced for it too.
Founding Soho venues: 3 months free on the basic plan, then 25% off whichever plan you choose. Get 5 of your team on the app. First cohort only.
Free to start, no demos, no enterprise sales calls. See current plans at welovesoho.co.uk/business.
One card that keeps it here.